Nomination: Italian Charm Versus The Pandora Powerhouse

‘I love your bracelet.’ 

What is it about the kind words like these that can put a spring in our steps for the rest of the day?

There is no doubt that jewellery brands like Pandora have taken the global market by storm but - well, let’s face it - sometimes we like to wear something a little more distinctive than the ‘same old’ jewellery jazzing up wrists the world over.

So, whether indulging in a bit of well-deserved sparkle or considering a gift for a special someone, here are a few reasons to put Nomination charms at the top of any wishlist...

The best things come in small packages

Nomination is owned by an Italian family that still runs the show today in beautiful Florence. The founder was selling ice-creams when he was struck by solid gold inspiration for this wonderful brand - and the designs that followed are sweeter than the very best gelato.

Famed for sophistication, romance and cutting edge style, Italy is home to the Nomination jewellers vouching for their craft with their ‘Made in Italy’ seal, said to be a testimony to the gold and silversmithing traditions that are at the heart of Nomination jewellery.

There is no doubting the success of this business, but while it’s big enough to attain the highest possible quality you could hope for, it’s small enough to keep a personal touch and ensure that its strong brand isn’t diluted.  

On the other hand, a more mainstream company like Pandora is driven completely by its huge production factories way over in Thailand, selling jewellery in more than 100 countries with a workforce nearing 30,000 people. An enviable business empire, for sure, but not necessarily the unique or unusual products to help you stand out from the crowd.

Accessible and affordable charms ‘per tutti’

Nomination prides itself in producing accessible and affordable charms for everybody, whether for everyday or the most special occasions. 

We love this Nomination Classic Base Bracelet Stainless Steel for just £17, but other colour options include Blue, Gun Metal, Rose Gold and Gold. Better yet, unlike any other brand, you replace a bracelet link every time you add a charm, so by the time you have filled your first bracelet, you have a whole extra base bracelet to continue your story - at no extra cost. Affordable jewellery ‘per tutti’: Mission complete!

Pandora’s base bracelet options, on the other hand, kick off at a whopping £45 for leather or £55 for metal - and once they’re full, the only option is to buy another. Not such a charming prospect!

Gifts that will work like a charm

The bracelets are the gifts that keep on giving, whether you choose to add a charm every year to mark a birthday - like this Nomination Classic Charm - Rose Gold 21 for example, or to celebrate a new arrival with our range of birthstone charms. You might even choose to commemorate a significant sporting win - we love this Nomination Classic Gold Charm - Welsh Flag! 

You could even want to club together with friends to fill a bracelet for an extra special occasion - an unforgettably thoughtful and unique gift, as the combination options are almost infinite. Charms start at just £15 and their contemporary, minimalist style will suit every age, gender and occasion, ensuring these beautiful pieces can be treasured forever - fittingly, there is even this elegant Nomination Classic Gold Charm - Infinity to celebrate an everlasting bond.

No time to lose

Personalisation may be nothing new, but it remains on trend in a BIG way looking forward to Autumn/Winter 2019 and Spring/Summer 2020 catwalks and collections. We love the idea of combining individual initials like this Nomination Classic Charm - Gold M to spell out full names, nicknames and fun words - the perfect accessory for the ultimate fashionista!

Finally, if you are searching for a real showstopper, this Composable Classic Time Watch in Stainless Steel is a luxurious upgrade to the standard bracelet and can help you stay right on time with the very latest jewellery trends - all while wearing your very own story. 

Time to make an investment?

The clock might be ticking, but we promise you’ll only ever be fashionably late with these gorgeous charms from Nomination jewellery. Browse our Nomination bracelets and charm collection available to buy online from Maple.