frugi

Let your kid's imagination run wild during their big outdoor adventures with our brand-new and improved Explorers Backpack. Perfect for holding all...

Let your kid's imagination run wild during their big outdoor adventures with our brand-new and improved Explorers Backpack. Perfect for holding all...

Childhood adventures are full of magic, so ensure your little one is ready and raring to go with this backpack from Frugi's Puddle Buster Range. Fr...

Ready to explore the riverside? Your little adventurer will be good to go with Frugi's brand-new Play Around Backpack! In a bold colour-block desi...

This brand-new Play Around Lunch Bag is perfect for refuelling when exploring the great outdoors. The large main pocket has a foil lining for keepi...

Brighten up their wardrobe with our Adventure Embroidered Top! Featuring a fun character Embroidery on the front, this long-sleeved top is made fro...

Ready to explore the great outdoors! Frugi have made this Adventure Appliqué Top from the softest GOTS certified organic cotton to ensure that i...

Lightweight for wearing as is on mild days or perfect for layering during colder weather, this Campfire Hooded Top is ready for your kids' epic adv...

Get their festive parties and festive occasions sorted with our Amilie Party Dress. In a beautifully traditional smock dress design - crafted from ...

Make their rainy day adventures magical! Our bestselling Puddle Buster Coat has a waterproof outer fabric with fully welded seams to help keep the ...

With a few flaps of the magical Pegasus wings on the front of Frugi's Bethany Appliqué Top, your kid will soar into their wintertime adventures. Fe...

These fab knitted Norah Tights from Frugi, in a Bright Rainbow Stripe with contrasting Indigo Blue heels and toes, are made with soft organic cotto...