Frugi

Fall in love with our brand NEW Piper Pointelle Cardigan! Made from 100% beautifully soft and warm organic cotton, this long-sleeved cardi is sure ...

The perfect companion for your little one's warm-weather adventures, this short-sleeved Kai Appliqué Top is ready for anything! With colourful char...

Sure to bring a smile to your kid's face, little ones will love the fun and colourful Frugi appliqué on the front of this short-sleeved Camille App...

This groovy summer dress is blooming with flower power! Made from 100% soft organic cotton in a classic shape, this brand NEW kids' Ariana Shift Dr...

This short-sleeved Little Creature Appliqué Top from Frugi is made from soft organic cotton. In a Camper Blue, this top has a Hedgehog appliqué on ...

This NEW Fleur Tiered Dress from Frugi is made from 100% organic cotton in a Chambray Floral printed design! With comfy elasticated cuffs, this lon...

Our short-sleeved Easy On Tee is full of baa-rilliant features! In a colourful Cobalt Rainbow Stripe with a fluffy Sheep appliqué on the front, the...

This 3 pack of Rock My Socks from Frugi are made from soft organic cotton with a touch of stretchy elastane to help them last longer. With colourfu...

These Comfy Lined Jeans from Frugi, made from lightweight organic cotton denim, are fully lined making them super soft, warm and gentle on little o...

These NEW Libby Leggings 2 Packs from Frugi, in Dahlia Skies and Tiger Orange designs, are ideal for layering under tops and dresses. With a cosy e...

We've crafted this long-sleeved Dea Dress for babies and toddlers from soft and durable organic cotton, making it perfect for playdates at the park...

Just imagine if a dinosaur could do a kick-flip! Your kid will love the fun skateboarding Dino character on the front of Frugi's Discovery Appli...

Your kid will love the fun sheep character on the front of our Discovery Appliqué Top. We've made it from the softest organic cotton to ensure t...

Printed interlock dress with applique detail. Popper fastening at back neck for easy dressing. GOTS Organic Certified by Soil Association Certifica...

Do you dig it? This long-sleeved Doug Applique Top has a playful Digger applique on the front that extends down the arm so your little one can cont...

The newest Frugi x National Trust range for little ones is inspired by night-time nature walks and nocturnal woodland creatures you might see along...

Perfect for mix and match! This super handy long-sleeved Everyday Body is great for layering under dresses, dungarees and tops to add a po...