Baby Activity Toys

Create your very own mix of vehicles!   Magnetic fun with SmartMax! With the 25-piece SmartMax Power Vehicles Mix you can bui...

Can robots really be that flexible? Get creative and make your own colourful, crazy robots. The new, flexible, extendable magnetic ba...

Build your favourite farmyard friends SmartMax My First Farm Animals is designed for children ages 1 up to 5 years, offering an early, safe, and...

The perfect introduction set to the world of SmartMax! SmartMax allows children to explore magnetism safely. The oversized piece...

Build your own totem! Trigger your child’s creativity with SmartMax My First Totem. Build your own crazy totem, or complete one of the 24...

The sky is the limit with this new thrilling set! With 6 different geometric building blocks, and 3 metal balls each with a different face...

Vrooom vrooom vrooom! Drive super fast! Get ready for 4 new SmartMax trucks: a fire engine, a dumper truck, a cement mixer & a tow truc...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun ...

Magnets, sounds & senses! Shake, rattle & build! Amaze your little one with our new My First set. We have developed 4 new SmartMax ba...

RAWRR! Build the dinosaurs Do you know all your dinosaurs? Travel back in time to prehistoric times. Build and play with the dinosaurs, but wa...

Fun on the farm! The fun factor is guaranteed with the SmartMax My First Tractor set, as children start creating their own stories with the far...

Introduce your child to the world of magnets with this award-winning set from SmartMax. Match the animal pieces together or create crazy creatures...