Frugi

Crafted from 100% snuggly organic cotton for the softest adventures, our Dillon Dungaree Outfit is ready to go! The footed dungarees feature a patc...

Just imagine if a dinosaur could do a kick-flip! Your kid will love the fun skateboarding Dino character on the front of Frugi's Discovery Appli...

Your kid will love the fun sheep character on the front of our Discovery Appliqué Top. We've made it from the softest organic cotton to ensure t...

Printed interlock dress with applique detail. Popper fastening at back neck for easy dressing. GOTS Organic Certified by Soil Association Certifica...

Do you dig it? This long-sleeved Doug Applique Top has a playful Digger applique on the front that extends down the arm so your little one can cont...

The newest Frugi x National Trust range for little ones is inspired by night-time nature walks and nocturnal woodland creatures you might see along...

Perfect for mix and match! This super handy long-sleeved Everyday Body is great for layering under dresses, dungarees and tops to add a po...

This Favourite Long Sleeve Tee from Frugi is made from 100% organic cotton making it warm, super soft and gentle against the skin! In a Jade Green,...

Colour code the school week with the Frugi brand NEW Finlay Socks! Available in a kaleidoscope of Rainbow colours and designs, this five pack of so...

Childhoods are full of adventures, so make sure your little one is ready for the day ahead with this backpack. Coordinates with our Puddle Busters ...

This Lily Cord Dress from Frugi is made from soft organic cord in a Fjord Green with a Duck applique on the front. With a cosy lining in the top, t...

Always ready for a boogie, our much-loved Spring Skater Dress features short sleeves and a full circular skirt for maximum twirling power. And than...

Ideal for everyday wear, this long-sleeved Ava Stripe Roll Neck top from Frugi is ideal for layering under dresses or dungarees this chillier seaso...

Made from 100% soft organic cotton in a Grey Marl design, this NEW Bonny Baby Cardigan from Frugi has rainbow rib cuffs, adorable Puffin appliques ...

Look snappy this summer with the bucket-style Harbour Swim Hat. The large brim is designed to keep your little one's head, face and ears well shade...