frugi

These Explorer Wellington Boots from Frugi are made with PVC free natural rubber with a comfy cotton lining - great for keeping little feet and toe...

Now crafted from super-soft and durable in conversion cotton, this classic and bestselling Snuggle Fleece is helping support farmers "switch" from ...

Crafted from beautifully soft organic cotton brushback fleece, this bestselling Snuggle Suit is perfect for helping to keep your little one warm an...

Perfect for mixing and matching, these full-length Everyday Cuffed Leggings are great for pairing with your little one's favourite tops and jumpers...

Perfect for everyday wear! These brand NEW Jacob Joggers are an essential for all mini wardrobes and in a versatile Indigo Blue that makes them eas...

This short-sleeved Spring Skater Dress from Frugi has a fab full skirt that is perfect for twirls! Made from soft organic cotton in an Indigo Kerno...

This short-sleeved Little Creature Appliqué Top from Frugi is made from soft organic cotton. In an Indigo Blue, this top has a Snail appliqué on th...

This organic cotton Frugi Indigo Kayak Alfie Raglan Applique Top is indigo with a kayaking bear and moose applique on the front, teal raglan sleeve...

This long-sleeved Button Applique Top from Frugi is made from soft organic cotton in an Indigo Blue. With a Wolf applique on the front, this top ha...

Featuring a simple yet colourful Mountains-themed embroidery on the front, this Jake Appliqué Top is ready for adventure! Frugi have crafted thi...

Add a subtle pop of colour to their wardrobe with our colour block Jake Appliqué Top! With a character appliqué or embroidery on the front, we've c...

This short-sleeved Lizzie Applique Slub Top from Frugi, made from 100% soft organic cotton in a Jewel colour, has a Rainbow applique on the front. ...

These denim Julie Jeggings from Frugi are comfy and practical, great for adventures! In a Mid Wash with a flower embroidery down the side, these je...

This Jump About Jumper from Frugi, made from soft organic cotton in a Space Blue, has a Croc applique on the front. With a fab dipped hem shape, th...

In a fun and vibrant design, this brand-new Kiri Tankini is ready to bring a rainbow of colour to your kid's beach adventures or when splashing aro...

Designed with playtimes and everyday wear in mind, the brand-new Laonni Outfit is perfect for keeping up with your little one's big adventures. The...

Make dressing your little one in the morning a dream! Frugi have sprinkled some magic onto their short-sleeved Lia Appliqué Top with the clever, st...

Add a rainbow of colour to their wardrobe essentials with the Frugi brand-new set of Libby Leggings, now available in a handy 3-pack! Crafted fr...