frugi

The perfect companion for your little one's roar-some adventures, our classic Bobby Appliqué Top features a colourful Dino character stomping its w...

Perfect as a light layer for warm summer days, this long-sleeved Bolero Cardigan is perfect for popping over your little one's dresses and dungaree...

Whether they're going on adventures to the park, having tea time at granny's or rocking the dance floor at a birthday party, our Marisa Dress has g...

This NEW Gabbie Cardigan from Frugi is made from soft organic cotton in a Grey Marl and Rainbow design with wood effect button fastenings down the ...

Adventures at the park. Tea time at granny's house. Birthday party celebrations. Whatever the occasion, our Marta Dress has your toddler covered fo...

Add a touch of colour to your day with our Little Stripy Shorts, perfect for your little one's trips to the park or beach this summertime! Pair wit...

Made from beautifully soft organic cotton, this Lovely Babygrow from Frugi comes in a Fairy Friends all over print with contrasting Foxglove Pink b...

This NEW Little Summer Gift Set from Frugi makes a wonderful present for celebrating a new arrival! Made from 100% soft organic cotton, this gift s...

This Frugi 3-pack of short sleeved bodies features fun and colourful designs of historic animals crafted from 100% organic cotton. The envelope nec...

Happy days call for happy dances, and this brand-new Nara Skater is perfect for the job! The full circular skirt is ideal for twirling into any adv...

Brighten up cloudy day adventures with our brand NEW Nico Cardigan! The super-soft organic cotton will help to keep your little one warm and snuggl...

Ready-to-go sets like our Oakleigh Striped Outfit are perfect for playtime adventures - ours is made from 100% organic cotton for super-soft and sn...

Our new bold Dahlia Skies print has been inspired by the bright and colourful dahlia blossoms! This groovy floral design features on our much-loved...

From playdates to soft play - our Ola Outfit is ready for your little one's wintertime adventures! We've made it from snuggly, soft organic cotton ...

This short-sleeved Avery Appliqué Top is made from Frugi's soft organic cotton. In a Pacific Aqua, this top has a Unicorn appliqué on the front and...

This Frugi 3-pack of short sleeved bodies features fun and colourful designs crafted from 100% organic cotton. The envelope neckline allows for eas...

A must-have for all mini wardrobes!  Made from 95% GOTS certified Organic Cotton Jersey and 5% stretchy Elastane - keep those baggy knees away! In...

Practical and pretty pointelle perfection! This 2 pack of short-sleeved Pointelle T-shirts are great for layering under dresses and dungarees or ar...

Your little adventurer will be buzzing to explore in these beautifully soft and snuggly organic cotton socks! The comfy rib cuffs at the top will h...