frugi

The stretchy V-shaped neckband makes dressing your wriggly bear cub easy-peasy with no fiddly buttons or popper fastenings. And, the extendable sle...

Make playtimes more magical with our brand NEW Cerys Cardigan! The colourful Unicorn character appliqué on the front will spark your little one's i...

Get ready for puddle jumping fun and discover What Lies Below the water - plus, with the new puddle-ometer on the back of our Explorer Wellington B...

This brand-new Aurora Woven Top will help keep your kid cool and comfy when summer's in full swing! Featuring a gorgeous all-over print, Frugi craf...

Keep them cool when summer is in full swing with the brand-new Violet Dress! Featuring a gorgeous all-over print, Frugi have crafted this sleeveles...

This baby gift set is just a postbox away! Beautifully packaged in a letterbox-sized gift box, our Winter Tales Gift Set is ready to go - no need t...

Childhoods are full of adventures, so make sure your little one is ready for the day ahead with this backpack. Coordinates with our Puddle Busters ...